Paid Search Specialist
Miami, FL Miami, FL Full-time Full-time $47,000 - $57,000 a year $47,000 - $57,000 a year Position
Summary:
This role will focus on driving business goals for SWCORP and all its family brands Reporting to the Ecommerce Marketing Manager, the successful candidate has experience working across digital buying platforms such as Google, Bing, and Apple Search.
Essential Functions:
Own the strategy, execution, and ongoing management of direct response Paid Search campaigns with the goal of increase of traffic and conversion rate on all DTC sites Ensure campaigns are executed flawlessly, with a constant eye on performance.
Track, measure, and analyze campaign success, using performance signals to inform optimization regimen.
Partner with category management to prioritize products that should be promoted across al DTC sites and retailers Drive Paid Search innovation within the team - identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers.
Hand-on bid based buying and optimization across a number of platforms, including platforms such as Google Ads, Microsoft/Bing, Apple Search Ads, CRITEO and Promote IQ
Qualifications:
3
years of digital advertising experience in Google Ads, Facebook Ads, Microsoft advertising, LinkedIn, and other DSP's.
Experience managing campaigns on Criteo and Promote IQ.
Advanced knowledge of Google Analytics, UA and GA4.
Experience in managing digital B2B and lead generation campaigns is preferred Ability to juggle multiple priorities while maintaining strong attention to detail.
Strong analytical skills and data-driven thinking Worked across departments with key players to plan integrated media budgets and strategies that delivered against measurable business results.
Job Type:
Full-time Pay:
$47,000.
00 - $57,000.
00 per year
Benefits:
401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance Schedule:
8 hour shift Ability to commute/relocate:
Miami, FL 33142:
Reliably commute or planning to relocate before starting work (Required) License/Certification:
Driver's License (Preferred) Work Location:
Hybrid remote in Miami, FL 33142.
Estimated Salary: $20 to $28 per hour based on qualifications.
Summary:
This role will focus on driving business goals for SWCORP and all its family brands Reporting to the Ecommerce Marketing Manager, the successful candidate has experience working across digital buying platforms such as Google, Bing, and Apple Search.
Essential Functions:
Own the strategy, execution, and ongoing management of direct response Paid Search campaigns with the goal of increase of traffic and conversion rate on all DTC sites Ensure campaigns are executed flawlessly, with a constant eye on performance.
Track, measure, and analyze campaign success, using performance signals to inform optimization regimen.
Partner with category management to prioritize products that should be promoted across al DTC sites and retailers Drive Paid Search innovation within the team - identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers.
Hand-on bid based buying and optimization across a number of platforms, including platforms such as Google Ads, Microsoft/Bing, Apple Search Ads, CRITEO and Promote IQ
Qualifications:
3
years of digital advertising experience in Google Ads, Facebook Ads, Microsoft advertising, LinkedIn, and other DSP's.
Experience managing campaigns on Criteo and Promote IQ.
Advanced knowledge of Google Analytics, UA and GA4.
Experience in managing digital B2B and lead generation campaigns is preferred Ability to juggle multiple priorities while maintaining strong attention to detail.
Strong analytical skills and data-driven thinking Worked across departments with key players to plan integrated media budgets and strategies that delivered against measurable business results.
Job Type:
Full-time Pay:
$47,000.
00 - $57,000.
00 per year
Benefits:
401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance Schedule:
8 hour shift Ability to commute/relocate:
Miami, FL 33142:
Reliably commute or planning to relocate before starting work (Required) License/Certification:
Driver's License (Preferred) Work Location:
Hybrid remote in Miami, FL 33142.
Estimated Salary: $20 to $28 per hour based on qualifications.
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