Digital Marketing Manager/SEM Manager
Summary of Essential Functions :
Included but not limited to Work closely with product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed.
Manage the testing and optimization of visitor experiences, including ad messaging, selecting the appropriate landing page for each segment of traffic (by adjusting destination URLs including associated parameters that trigger customization of landing page experiences), and work closely with other teams in a cross functional manner.
Develop and implement new landing page messaging as appropriate, in response to new or changed offers, products, pricing and promotions, or in response to changes in market conditions or the competitive landscape.
Work closely with vendors including Google, and Yahoo-Bing, to maximize and fully capitalize on the support and involvement of vendor representatives, the development of strong partnerships dedicated to making each campaign successful, and to keep abreast of product releases and new available features.
Conduct competitive analysis, prepare reports on findings, and share the results with team.
Skills & Requirements Job
Qualifications:
Minimum Abilities and Skills Required 5-7 years experience running SEM campaigns Bachelor's Degree in related area Experience working with digital/online marketing and consumer websites; transaction-oriented business-to-consumer sites Proven track record of driving P&L performance via analytics and fact-based decision-making Excellent analytical, presentation, and problem-solving skills Ability to operate independently as well as gain internal operating support Ability to operate in a continuous test/learn/scale environment Self-motivated and goal-oriented with an innate drive to succeed and grow Click here to apply.
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Estimated Salary: $20 to $28 per hour based on qualifications.
Included but not limited to Work closely with product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed.
Manage the testing and optimization of visitor experiences, including ad messaging, selecting the appropriate landing page for each segment of traffic (by adjusting destination URLs including associated parameters that trigger customization of landing page experiences), and work closely with other teams in a cross functional manner.
Develop and implement new landing page messaging as appropriate, in response to new or changed offers, products, pricing and promotions, or in response to changes in market conditions or the competitive landscape.
Work closely with vendors including Google, and Yahoo-Bing, to maximize and fully capitalize on the support and involvement of vendor representatives, the development of strong partnerships dedicated to making each campaign successful, and to keep abreast of product releases and new available features.
Conduct competitive analysis, prepare reports on findings, and share the results with team.
Skills & Requirements Job
Qualifications:
Minimum Abilities and Skills Required 5-7 years experience running SEM campaigns Bachelor's Degree in related area Experience working with digital/online marketing and consumer websites; transaction-oriented business-to-consumer sites Proven track record of driving P&L performance via analytics and fact-based decision-making Excellent analytical, presentation, and problem-solving skills Ability to operate independently as well as gain internal operating support Ability to operate in a continuous test/learn/scale environment Self-motivated and goal-oriented with an innate drive to succeed and grow Click here to apply.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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