Sr. Fleet Marketing and Revenue Manager (Royal Caribbean)
Company Name:
Royal Caribbean Cruises Ltd.
Great vacations begin with great employees!
Combine your experience and sense of adventure by joining our exciting team of employees working onboard our ships at sea.
At Royal Caribbean International, we believe that great vacations begin with great employees! As a leader in the cruise industry, Royal Caribbean International is continuously expanding and seeking dynamic, energetic, experienced professionals to join our team. With our innovative fleet of twenty-one ships visiting five continents, each offering adventurous ways to explore the globe, this could be a great opportunity to let your career set sail.
The Sr. Fleet Marketing & Revenue Manager is responsible for the direction, leadership and optimization of shipboard revenue & Next Cruise Sales operations and initiatives. This position requires a strong ability to analyze revenue streams and related business programs, as well as a competitive attitude and a desire to win! Your ultimate focus would be the development of strategies and tactics to increase shipboard spending. Apply now if you think you have what it takes to lead a group of managers and maximize the guest experience and revenue onboard!
Responsibilities include (but are not limited to):
Responsible for meeting or exceeding all KPIs that are directly influenced by this role including revenue and ratings for the fleet
Understands, supports and ensures the effective execution of the operations within our various revenue generating areas including casino, shore excursions, retail shops, photo, spa, onboard Next Cruise sales, art auction and port shopping for the fleet. Takes initiatives from the planning stage to operational during shipboard visits and tracks results. Develops strategies and/or tactics to roll out successful initiatives to other/all vessels where required to improve fleetwide results.
Strategically manages several competing but cooperative revenue streams and uses revenue flow analysis data to make decisions of priority
Uses Excel to compile accurate reports, understands daily revenue flow, makes projections and creates tactical action plans to address shortfalls
Works with revenue areas on shipboard visits to implement plans. Tracks performance of plan and reports findings to management team. Makes recommendations for implementing and/or adjusting plan for future utilization
Analyzes current marketing promotions and associated revenue to identify areas of opportunity and develop or adjust strategies and tactics to increase guest participation (penetration), drive repeat business (frequency) and maximize profitability through up selling (spend) within the revenue areas onboard. Ensure the onboard M&R report PFS strategies are reported correctly on the daily RFA and recommend changes in the reporting method is required
Communicates tactfully, effectively and confidently with guests, department/division heads and crewmembers both one on one and in larger group settings
When conducting a shipboard business visit meetings should be scheduled with the Hotel Director and Master of the vessel as standard along with any other relevant shipboard management according to the visit focus (i.e. Cruise Director, F&B Director)
Supports the Next Cruise department with approvals, training, processing bookings, AS400, releasing of family verandas and necessary corrections to bookings made on behalf of the Cruise Sales team
Ensures the entire shipboard team is aware of revenue targets and marketing strategies. During shipboard visits attendance is required at any revenue meeting held by the M&R and feedback should be issued afterwards about the content, quality and delivery of the meeting to ensure maximum impact
Actively works from an entrepreneurial perspective and displays a business ownership mentality identifying new revenue opportunities for the fleet
Collaborates directly with the Cruise Director, F&B Manager/Director and other members of the Hotel Management team to identify optimal scheduling opportunities for promotions and events if the onboard M&R needs the assistance
Acts as a liaison with various shoreside departments such as Fleet Operations Revenue, Product Development,Strategic Planning and Market Research and provides feedback regarding itineraries, deployment schedules and groups and charters as they relate to revenue and marketing
Proactively identifies talent and coaches and develops direct reports and high potential members of the Onboard Revenue team to strengthen their current performance and prepare for future advancement
Train and develop new hire M&Rs as per the approved Training Development Plan and plan touch base appointments after the visit to review performance. Communicate with the Hotel Director accordingly about the development and support required for the M&R
Qualifications and Requirements:
Ability to speak English clearly, distinctly and cordially
Ability to write reports and letters in English free of grammatical and spelling errors.
Three to five years in market research, sales analysis or the hospitality industry (cruise, travel, hotel, resort, casino, bar or amusement/theme park).
Bachelors degree in business administration, hospitality, marketing or related field from an accredited university or college, or the international equivalent preferred.
Intermediate knowledge of AS400 Reservations System, Word, Excel, PowerPoint, email, Internet search.
Experience leading large teams of 50
members including senior managers in a positive, professional, inspirational and productive manner.
Ability to see the big picture while managing multiple revenue centers in a fast-paced environment.
All shipboard employees must be physically able to participate in emergency lifesaving procedures and drills. Fulluse and range of arms and legs as well as full visual, verbal and hearing abilities are required to receive and give instructions in the event of an emergency including the lowering of lifeboats. The employee must have the ability to lift and/or move up to 50 pounds.
Thank you for your interest in this role. Royal Caribbean Cruises Ltd., one of the world's largest cruisecompanies and employer of choice, has an array of brands including Azamara Club Cruises, Celebrity Cruises, Pulmantur and Royal Caribbean International. These brands offer a variety of onboard activities, services and amenities, including simulated surfing, swimming pools, sun decks, beauty salons, exercise and spa facilities, ice skating rinks, in-line skating, basketball courts, rock climbing walls, miniature golf courses, gaming facilities,lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an entertainment boulevard.
Join our team as Sr. Fleet Marketing & Revenue Manager Once you click to apply below, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy. If you are being considered for this position you will hear back from us within the next days. During this time, you can view your application status on our career site.
Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!
PLEASE KINDLY APPLY TO THIS POSITION ON THE FOLLOWING WEBSITE TO BE CONSIDERED:
If you are interested in viewing other opportunities, please visit our company website:Estimated Salary: $20 to $28 per hour based on qualifications.
Royal Caribbean Cruises Ltd.
Great vacations begin with great employees!
Combine your experience and sense of adventure by joining our exciting team of employees working onboard our ships at sea.
At Royal Caribbean International, we believe that great vacations begin with great employees! As a leader in the cruise industry, Royal Caribbean International is continuously expanding and seeking dynamic, energetic, experienced professionals to join our team. With our innovative fleet of twenty-one ships visiting five continents, each offering adventurous ways to explore the globe, this could be a great opportunity to let your career set sail.
The Sr. Fleet Marketing & Revenue Manager is responsible for the direction, leadership and optimization of shipboard revenue & Next Cruise Sales operations and initiatives. This position requires a strong ability to analyze revenue streams and related business programs, as well as a competitive attitude and a desire to win! Your ultimate focus would be the development of strategies and tactics to increase shipboard spending. Apply now if you think you have what it takes to lead a group of managers and maximize the guest experience and revenue onboard!
Responsibilities include (but are not limited to):
Responsible for meeting or exceeding all KPIs that are directly influenced by this role including revenue and ratings for the fleet
Understands, supports and ensures the effective execution of the operations within our various revenue generating areas including casino, shore excursions, retail shops, photo, spa, onboard Next Cruise sales, art auction and port shopping for the fleet. Takes initiatives from the planning stage to operational during shipboard visits and tracks results. Develops strategies and/or tactics to roll out successful initiatives to other/all vessels where required to improve fleetwide results.
Strategically manages several competing but cooperative revenue streams and uses revenue flow analysis data to make decisions of priority
Uses Excel to compile accurate reports, understands daily revenue flow, makes projections and creates tactical action plans to address shortfalls
Works with revenue areas on shipboard visits to implement plans. Tracks performance of plan and reports findings to management team. Makes recommendations for implementing and/or adjusting plan for future utilization
Analyzes current marketing promotions and associated revenue to identify areas of opportunity and develop or adjust strategies and tactics to increase guest participation (penetration), drive repeat business (frequency) and maximize profitability through up selling (spend) within the revenue areas onboard. Ensure the onboard M&R report PFS strategies are reported correctly on the daily RFA and recommend changes in the reporting method is required
Communicates tactfully, effectively and confidently with guests, department/division heads and crewmembers both one on one and in larger group settings
When conducting a shipboard business visit meetings should be scheduled with the Hotel Director and Master of the vessel as standard along with any other relevant shipboard management according to the visit focus (i.e. Cruise Director, F&B Director)
Supports the Next Cruise department with approvals, training, processing bookings, AS400, releasing of family verandas and necessary corrections to bookings made on behalf of the Cruise Sales team
Ensures the entire shipboard team is aware of revenue targets and marketing strategies. During shipboard visits attendance is required at any revenue meeting held by the M&R and feedback should be issued afterwards about the content, quality and delivery of the meeting to ensure maximum impact
Actively works from an entrepreneurial perspective and displays a business ownership mentality identifying new revenue opportunities for the fleet
Collaborates directly with the Cruise Director, F&B Manager/Director and other members of the Hotel Management team to identify optimal scheduling opportunities for promotions and events if the onboard M&R needs the assistance
Acts as a liaison with various shoreside departments such as Fleet Operations Revenue, Product Development,Strategic Planning and Market Research and provides feedback regarding itineraries, deployment schedules and groups and charters as they relate to revenue and marketing
Proactively identifies talent and coaches and develops direct reports and high potential members of the Onboard Revenue team to strengthen their current performance and prepare for future advancement
Train and develop new hire M&Rs as per the approved Training Development Plan and plan touch base appointments after the visit to review performance. Communicate with the Hotel Director accordingly about the development and support required for the M&R
Qualifications and Requirements:
Ability to speak English clearly, distinctly and cordially
Ability to write reports and letters in English free of grammatical and spelling errors.
Three to five years in market research, sales analysis or the hospitality industry (cruise, travel, hotel, resort, casino, bar or amusement/theme park).
Bachelors degree in business administration, hospitality, marketing or related field from an accredited university or college, or the international equivalent preferred.
Intermediate knowledge of AS400 Reservations System, Word, Excel, PowerPoint, email, Internet search.
Experience leading large teams of 50
members including senior managers in a positive, professional, inspirational and productive manner.
Ability to see the big picture while managing multiple revenue centers in a fast-paced environment.
All shipboard employees must be physically able to participate in emergency lifesaving procedures and drills. Fulluse and range of arms and legs as well as full visual, verbal and hearing abilities are required to receive and give instructions in the event of an emergency including the lowering of lifeboats. The employee must have the ability to lift and/or move up to 50 pounds.
Thank you for your interest in this role. Royal Caribbean Cruises Ltd., one of the world's largest cruisecompanies and employer of choice, has an array of brands including Azamara Club Cruises, Celebrity Cruises, Pulmantur and Royal Caribbean International. These brands offer a variety of onboard activities, services and amenities, including simulated surfing, swimming pools, sun decks, beauty salons, exercise and spa facilities, ice skating rinks, in-line skating, basketball courts, rock climbing walls, miniature golf courses, gaming facilities,lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an entertainment boulevard.
Join our team as Sr. Fleet Marketing & Revenue Manager Once you click to apply below, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy. If you are being considered for this position you will hear back from us within the next days. During this time, you can view your application status on our career site.
Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!
PLEASE KINDLY APPLY TO THIS POSITION ON THE FOLLOWING WEBSITE TO BE CONSIDERED:
If you are interested in viewing other opportunities, please visit our company website:Estimated Salary: $20 to $28 per hour based on qualifications.
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