Creative Director
Company:Carnival Cruise Line
Area of Interest:Marketing
Location:Miami
State:Florida
Job Title:Creative Director
Candidate Profile
You are a creative star at a top ad agency or maybe in-house at a major global consumer brand. You are a natural creative leader and collaborative team-player. You excel at building consensus around innovative ideas as well as manage and inspire the creative process, direct reports and vendors needed to bring your ideas to life. You may not have experience in the travel/hospitality industry, but that's OK your uncanny ability to listen and quickly grasp a brand's essence will more than make up for it.
Position Overview
The Creative Director will lead creative development across marketing channels and across the CCL organization. Ensure the highest level of aesthetics and consistency in telling our brand narrative across channels, and serve as the subject matter expert in storytelling and production technologies/techniques. They will work with various content producers building a central creative hub and a network of high quality, cost-effective freelancers and agencies.
Create and optimize assets for national and regional display, emails and eCommerce to drive targeted bookings. Balance the need for telling our brand story and driving engagement and conversion, specifically direct online. Support A/B testing and personalization with sufficient versions and quick iterations.
Create and optimize assets to support the direct mail program to achieve the targeted bookings. Keep informed on the latest technology to drive prospects from offline to online and to drive down print and distribution costs while increasing traffic and bookings.
Manage the production of brand assets such as destination and ship photography, b-roll, first person point-of-view video to ensure a sufficient library of assets that project the cruise experience to meet the requirements of marketing, trade, operations, etc.
Serve as the subject matter expert on story telling while working with content producers to create videos and images that tell the CCL narrative or that entertain with light CCL message integration
Develop the brand naming and visual identity for new ship experiences. Ensure the brand names and visuals sit well together under the master brand.
Support all of on-board marketing's creative needs, specifically around naming, visual identity and templates (e.g. signage, menus.) Ensure that the collateral delivers on the creative brief while remaining consistent in voice and aesthetic with the rest of the marketing collateral. Deliver by leveraging the internal team and external freelancers as the demand requires. Develop templates to help on-board marketing be self-sufficient wherever appropriate (e.g. signage and menu templates).
Support all of trade's creative needs for collateral that will be provided to end-consumers. Ensure that the collateral delivers on the creative brief while remaining consistent in voice and aesthetic with the rest of the marketing collateral.
Help develop the brand guidelines to meet the requirements across channels and areas (e.g. operations and trade), and ensure consistent use of the guidelines within and outside of marketing.
Develop team ensuring the highest quality output, and manage expenses against budget continuously seeking efficiencies.
Develop web content about itineraries, destinations, ships, product, travel tips, food/drink tips, etc. that not only inspire and inform but also support the search engine optimization efforts to rank high for targeted generic key words. Ensure the copy is in the Carnival voice and is kept up-to-date to feature all the new offerings including new programming and partners. Ensure the copy incorporates the targeted key words effectively to impact search ranking but is still written/read in natural language and in the Carnival voice.
Qualifications:
9
years experience preferred
Experience in building and managing a creative team.
Exceptional aesthetic sense in projecting the brand image via imagery, design and copy. A strong storytelling sense that captures and maintains the audience's attention and keeps it thru the end.
Benefits as a member of Carnival's Team:
A comprehensive healthcare program, dental coverage and flexible spending accounts
Company-paid term life insurance and long term disability coverage, employee-paid optional life insurance and other voluntary insurance programs
A 401(k) plan that includes up to a 3% company match after one year of service and a discretionary
Profit Sharing contribution in your second year of eligible employment
Tuition Reimbursement that provides up to 75% reimbursement for company related professional career development
An on-site Space Coast Credit Union satellite office, cafeteria and free parking
Employee Stock Purchase plan that provides up to a 15% discount off the Fair Market Value of Carnival Corporation Common Stock Paid vacation and sick time
An on-site fully accredited preschool educational program that provides developmentally appropriate educational programming for families of children ages 6 weeks through 5 years of age and up to 12 years of age during school holidays and summer vacation in addition to drop-in care for those unexpected childcare conflicts
An on-site Health and Wellness Center that provides a full range of activities including weight training machines, free weights, cardiovascular equipment, an aerobic center, massage therapy, certified personal trainers and a wide variety of other programs
Two complimentary Fun Ship cruises a year (based on available space and seniority) as well as discounted rates to friends and family in addition to other discounts to local and neighborhood vendors
Carnival Cruise Line is the most popular cruise brand in North America and operates 25 ships designed to foster exceptionally fun and memorable vacation experiences at an outstanding value. Carnival Cruise Line is the leading provider of year-round Caribbean cruises and also operates seasonal cruises in Europe, Alaska, New England, Canada, Bermuda, Hawaii, Mexican Riviera and the Panama Canal. The brand caters to a wide consumer demographic, appealing to families, couples, singles and seniors alike. One common denominator among Carnival's guests is the desire for a truly fun, memorable and enjoyable vacation experience.
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by local, state, federal, and/or international law.
req7657
Job ID 4899984
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
Area of Interest:Marketing
Location:Miami
State:Florida
Job Title:Creative Director
Candidate Profile
You are a creative star at a top ad agency or maybe in-house at a major global consumer brand. You are a natural creative leader and collaborative team-player. You excel at building consensus around innovative ideas as well as manage and inspire the creative process, direct reports and vendors needed to bring your ideas to life. You may not have experience in the travel/hospitality industry, but that's OK your uncanny ability to listen and quickly grasp a brand's essence will more than make up for it.
Position Overview
The Creative Director will lead creative development across marketing channels and across the CCL organization. Ensure the highest level of aesthetics and consistency in telling our brand narrative across channels, and serve as the subject matter expert in storytelling and production technologies/techniques. They will work with various content producers building a central creative hub and a network of high quality, cost-effective freelancers and agencies.
Create and optimize assets for national and regional display, emails and eCommerce to drive targeted bookings. Balance the need for telling our brand story and driving engagement and conversion, specifically direct online. Support A/B testing and personalization with sufficient versions and quick iterations.
Create and optimize assets to support the direct mail program to achieve the targeted bookings. Keep informed on the latest technology to drive prospects from offline to online and to drive down print and distribution costs while increasing traffic and bookings.
Manage the production of brand assets such as destination and ship photography, b-roll, first person point-of-view video to ensure a sufficient library of assets that project the cruise experience to meet the requirements of marketing, trade, operations, etc.
Serve as the subject matter expert on story telling while working with content producers to create videos and images that tell the CCL narrative or that entertain with light CCL message integration
Develop the brand naming and visual identity for new ship experiences. Ensure the brand names and visuals sit well together under the master brand.
Support all of on-board marketing's creative needs, specifically around naming, visual identity and templates (e.g. signage, menus.) Ensure that the collateral delivers on the creative brief while remaining consistent in voice and aesthetic with the rest of the marketing collateral. Deliver by leveraging the internal team and external freelancers as the demand requires. Develop templates to help on-board marketing be self-sufficient wherever appropriate (e.g. signage and menu templates).
Support all of trade's creative needs for collateral that will be provided to end-consumers. Ensure that the collateral delivers on the creative brief while remaining consistent in voice and aesthetic with the rest of the marketing collateral.
Help develop the brand guidelines to meet the requirements across channels and areas (e.g. operations and trade), and ensure consistent use of the guidelines within and outside of marketing.
Develop team ensuring the highest quality output, and manage expenses against budget continuously seeking efficiencies.
Develop web content about itineraries, destinations, ships, product, travel tips, food/drink tips, etc. that not only inspire and inform but also support the search engine optimization efforts to rank high for targeted generic key words. Ensure the copy is in the Carnival voice and is kept up-to-date to feature all the new offerings including new programming and partners. Ensure the copy incorporates the targeted key words effectively to impact search ranking but is still written/read in natural language and in the Carnival voice.
Qualifications:
9
years experience preferred
Experience in building and managing a creative team.
Exceptional aesthetic sense in projecting the brand image via imagery, design and copy. A strong storytelling sense that captures and maintains the audience's attention and keeps it thru the end.
Benefits as a member of Carnival's Team:
A comprehensive healthcare program, dental coverage and flexible spending accounts
Company-paid term life insurance and long term disability coverage, employee-paid optional life insurance and other voluntary insurance programs
A 401(k) plan that includes up to a 3% company match after one year of service and a discretionary
Profit Sharing contribution in your second year of eligible employment
Tuition Reimbursement that provides up to 75% reimbursement for company related professional career development
An on-site Space Coast Credit Union satellite office, cafeteria and free parking
Employee Stock Purchase plan that provides up to a 15% discount off the Fair Market Value of Carnival Corporation Common Stock Paid vacation and sick time
An on-site fully accredited preschool educational program that provides developmentally appropriate educational programming for families of children ages 6 weeks through 5 years of age and up to 12 years of age during school holidays and summer vacation in addition to drop-in care for those unexpected childcare conflicts
An on-site Health and Wellness Center that provides a full range of activities including weight training machines, free weights, cardiovascular equipment, an aerobic center, massage therapy, certified personal trainers and a wide variety of other programs
Two complimentary Fun Ship cruises a year (based on available space and seniority) as well as discounted rates to friends and family in addition to other discounts to local and neighborhood vendors
Carnival Cruise Line is the most popular cruise brand in North America and operates 25 ships designed to foster exceptionally fun and memorable vacation experiences at an outstanding value. Carnival Cruise Line is the leading provider of year-round Caribbean cruises and also operates seasonal cruises in Europe, Alaska, New England, Canada, Bermuda, Hawaii, Mexican Riviera and the Panama Canal. The brand caters to a wide consumer demographic, appealing to families, couples, singles and seniors alike. One common denominator among Carnival's guests is the desire for a truly fun, memorable and enjoyable vacation experience.
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by local, state, federal, and/or international law.
req7657
Job ID 4899984
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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