Digital Marketing Innovation Manager
Job Description
Summary:
Lennar is seeking a Digital Marketing Innovation Manager tojoin the Marketing and Communications (MarCom) Team to play an integral role inidentifying and implementing cutting edge Digital Marketing innovation solutions. This position will report directly to theChief Marketing and Communications Officer.
Principal Duties and
Responsibilities:
Drive the brainstorming, research, development,ideation and strategic thinking of best-in-class digital marketing solutions andvendor relationships for the company.
Digital marketing solutions and vendorrelationships identified should be based on consumer insights and digitalanalytics.
Digital marketing solutions and vendorrelationships identified should help drive higher quality traffic both onlineand in our Welcome Home Centers and drive down customer acquisition costs.
Work with members of the Lennar MarCom Team toevaluate, implement and measure the results and return on investment of new digitalmarketing solutions and vendor relationships.
Partner with other Lennar Departments includingMortgage, Title, Insurance, International, Lennar Ventures and StrategicInitiatives to evaluate cross functional digital marketing solutions andrelationships.
Be an evangelist of new Digital Marketingsolutions and relationships with our Lennar Homebuilding Regions and Divisions.
Stay on top of marketing trends and campaignsinside and outside of the immediate completive circle and in other industries
Education andExperience Requirements
5-7 years of Digital Marketing experience
Bachelor's degree in Marketing, Advertising, Communications,Public Relations or equivalent
PHYSICALREQUIREMENTS:
Position requires attendance at meeting outside division officeand trips to models/communities. Position requires ability to occasionallybend, stoop, reach, lift, move and carry office materials and supplies weighing25 pounds or less. Finger dexterity is required to operate a computer keyboardand calculator. Coordinator will be required to operate a motor vehicle.
AdditionalRequirements:
Excellentwritten and verbal communications skills
Creativeand analytical thinker
Stronganalytical, financial and consumer research skills
Strategicthinker with the ability to turn ideas into holistic programs
Futurethinker with the ability to stay ahead of the curve
Evangelistof new technology
Strongattention to detail, organized and good management skills
Designminded with the ability to create effective visual presentations
Abilityto manage and prioritize multiple deliverables with hard deadlines
Mustbe a self-starter
Abilityto work with key stakeholders across the organization
Strong Computer Skills required
Strong command of the English language
Effective writing skills
Must have extensive internet exposure and/or internet consumerexperience
Follow directions from management
Interact well with co-workers
Understand and follow posted work rules and procedures
Accept constructive feedback
Team player
This description outlines the basic responsibilities andrequirements for the position noted. This is not a comprehensive listing of alljob duties of the Associates. Duties, responsibilities and activities maychange at any time with or without notice.
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
Summary:
Lennar is seeking a Digital Marketing Innovation Manager tojoin the Marketing and Communications (MarCom) Team to play an integral role inidentifying and implementing cutting edge Digital Marketing innovation solutions. This position will report directly to theChief Marketing and Communications Officer.
Principal Duties and
Responsibilities:
Drive the brainstorming, research, development,ideation and strategic thinking of best-in-class digital marketing solutions andvendor relationships for the company.
Digital marketing solutions and vendorrelationships identified should be based on consumer insights and digitalanalytics.
Digital marketing solutions and vendorrelationships identified should help drive higher quality traffic both onlineand in our Welcome Home Centers and drive down customer acquisition costs.
Work with members of the Lennar MarCom Team toevaluate, implement and measure the results and return on investment of new digitalmarketing solutions and vendor relationships.
Partner with other Lennar Departments includingMortgage, Title, Insurance, International, Lennar Ventures and StrategicInitiatives to evaluate cross functional digital marketing solutions andrelationships.
Be an evangelist of new Digital Marketingsolutions and relationships with our Lennar Homebuilding Regions and Divisions.
Stay on top of marketing trends and campaignsinside and outside of the immediate completive circle and in other industries
Education andExperience Requirements
5-7 years of Digital Marketing experience
Bachelor's degree in Marketing, Advertising, Communications,Public Relations or equivalent
PHYSICALREQUIREMENTS:
Position requires attendance at meeting outside division officeand trips to models/communities. Position requires ability to occasionallybend, stoop, reach, lift, move and carry office materials and supplies weighing25 pounds or less. Finger dexterity is required to operate a computer keyboardand calculator. Coordinator will be required to operate a motor vehicle.
AdditionalRequirements:
Excellentwritten and verbal communications skills
Creativeand analytical thinker
Stronganalytical, financial and consumer research skills
Strategicthinker with the ability to turn ideas into holistic programs
Futurethinker with the ability to stay ahead of the curve
Evangelistof new technology
Strongattention to detail, organized and good management skills
Designminded with the ability to create effective visual presentations
Abilityto manage and prioritize multiple deliverables with hard deadlines
Mustbe a self-starter
Abilityto work with key stakeholders across the organization
Strong Computer Skills required
Strong command of the English language
Effective writing skills
Must have extensive internet exposure and/or internet consumerexperience
Follow directions from management
Interact well with co-workers
Understand and follow posted work rules and procedures
Accept constructive feedback
Team player
This description outlines the basic responsibilities andrequirements for the position noted. This is not a comprehensive listing of alljob duties of the Associates. Duties, responsibilities and activities maychange at any time with or without notice.
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
