Event and Marketing Coordinator

RUTH M. HERNANDEZ

Mobile:
786-310-9579

RuthMHernandezB2B@gmail.com

Miami,
Florida 33145

www.linkedin.com/in/ruthmhernandezb2b/

SUMMARY

Energetic, detail-oriented Event and Marketing Coordinator with expertise in planning and organizing trade shows, special
events and business meetings. Skilled in evaluating and delivering simultaneous projects while maintaining strong client and vendor relationships. Experienced in negotiating and evaluating contracts for special events. Recognized for outstanding results with Best Booth, Best Lounge and Customer Service awards.

Operated
budgets of $500K+
Comprehensive
background in marketing production
Interacted
with target audiences of 3,500+
Proficient
in TV, radio, billboard and print publicity
Experienced
in large-scale booth space
Customer
Relationship Management System
Effective
in implementing landing pages and website
Fluent
in English and Spanish

PROFESSIONAL EXPERIENCE

TRADESTATION SECURITIES, INC., Plantation, FL 1999 – 2013

Financial securities broker-dealer/registered futures commission merchant with trading platform for active traders.

Events and Marketing Coordinator (2007-2013) – Provided administrative and on-site support of exhibit department. Managed show staff, liaison to clients, employees, vendors and associations. Scouted booth design and components. Assisted with set-up and dismantle. Oversaw logistics of pre and post show conferences.

Created product branding advertisements on Time Square and NASDAQ Building resulting in increased booth traffic and new account sales.Increased client retention by managing speakers and clients' lounge which provided elite one-on-one personal assistance with platform knowledge and in-depth technical support.Collaborated in developing four cities in four weeks sales tour to promote product awareness and drive sales revenue.Organized European international trade shows, symposiums and seminars remotely using technology for planning, marketing communications and logistics.

Payroll Specialist (2003 - 2007) – Generated company statistics and reports. Maintained employee personnel records and payroll for Florida and Illinois operations. Oversaw departmental coverage by organizing work, vacation and break schedules.

Encouraged productivity and moral by organizing annual employee appreciation week.Member of the special events committee which organized food drives, holiday parties and annual picnic.

Client Services & Customer Support Technician (1999 - 2003) - Registered clients for seminars, generated confirmation and placed software orders. Responded to customer seminar inquiries, including assistance with travel and lodging. Performed client feedback surveys. Assisted customers with software troubleshooting.

Managed escalated "high expectations" clients providing uniquely tailored technical and client support solutions. Answered and documented an average of 50+ inquiry daily phone calls.

BUSINESS ETCETERA INSTITUTE OF TECHNOLOGY, Miami, FL 1998 – 1999

Vocational trade school

Administrative Assistant – Researched and located government funded programs. Verified income of prospective students. Accounts payable and
receivable, distributed payroll; answered phones, filed, scheduled appointments and coordinated work schedules.

RICE & ROBINSON, P.A., Miami, FL 1996 – 1998

Bankruptcy and civil trial litigation law firm

Jr. Secretary & Administrative Assistant – Filed pleadings and documents with court. Maintained litigation files. Coordinated attorneys' schedules. Calendared court appointments. Answered phones, distributed mail and assisted with general office services.

EDUCATION

Course work toward Associate in Arts and Business Administration at Miami-Dade College, Miami, FL.

SKILLS

Proficient with Omnovia, Sitecore, Camtasia, Visio, DocuSign, SnagIt, Great Plains, TradeStation and Microsoft Office Suite programs, including Power Point, Excel, Word and Outlook.

AFFILIATIONS

MeetingPlanner International (MPI)

  • ID#: 70399
  • Location: Miami, FL , 33145

Don't Be Fooled

  • When selling, do not put your home address in your ad.
  • To avoid scams, buy and sell with people you can meet locally, in person.
  • When meeting with someone you don't know, meet in a public place. If that's not possible, have a buddy with you. Also, carry a cell phone; if you feel unsafe, you can call a trusted friend, and stay on the line.
  • Never give out financial or private information like account numbers, PayPal login, or social security number.
  • If an offer sounds too good to be true, it is. Walk away!

Look Who's Hiring!

Communications and Marketing Coordinator
Tallahassee, FL Association of Florida Colleges
Marketing Coordinator - Part Time - Corporate ...
Jacksonville, FL Brooks Rehabilitation
Marketing Communications Assistant Events and...
West Palm Beach, FL 1st Line Global
Marketing Coordinator: Marketing, Promotions a...
West Palm Beach, FL United Franchise Group
Event Sales and Marketing Specialist
Orlando, FL Diamond Resorts International®
202424- BILINGUAL PRODUCTS AND SERVICES COORDI...
Saint Petersburg, FL Randstad