Event and Marketing Coordinator
RUTH M. HERNANDEZ
Energetic, detail-oriented Event and Marketing Coordinator with expertise in planning and organizing trade shows, special
events and business meetings. Skilled in evaluating and delivering simultaneous projects while maintaining strong client and vendor relationships. Experienced in negotiating and evaluating contracts for special events. Recognized for outstanding results with Best Booth, Best Lounge and Customer Service awards.
budgets of $500K+
background in marketing production
with target audiences of 3,500+
in TV, radio, billboard and print publicity
in large-scale booth space
Relationship Management System
in implementing landing pages and website
in English and Spanish
TRADESTATION SECURITIES, INC., Plantation, FL 1999 – 2013
Financial securities broker-dealer/registered futures commission merchant with trading platform for active traders.
Events and Marketing Coordinator (2007-2013) – Provided administrative and on-site support of exhibit department. Managed show staff, liaison to clients, employees, vendors and associations. Scouted booth design and components. Assisted with set-up and dismantle. Oversaw logistics of pre and post show conferences.
Created product branding advertisements on Time Square and NASDAQ Building resulting in increased booth traffic and new account sales.Increased client retention by managing speakers and clients' lounge which provided elite one-on-one personal assistance with platform knowledge and in-depth technical support.Collaborated in developing four cities in four weeks sales tour to promote product awareness and drive sales revenue.Organized European international trade shows, symposiums and seminars remotely using technology for planning, marketing communications and logistics.
Payroll Specialist (2003 - 2007) – Generated company statistics and reports. Maintained employee personnel records and payroll for Florida and Illinois operations. Oversaw departmental coverage by organizing work, vacation and break schedules.
Encouraged productivity and moral by organizing annual employee appreciation week.Member of the special events committee which organized food drives, holiday parties and annual picnic.
Client Services & Customer Support Technician (1999 - 2003) - Registered clients for seminars, generated confirmation and placed software orders. Responded to customer seminar inquiries, including assistance with travel and lodging. Performed client feedback surveys. Assisted customers with software troubleshooting.
Managed escalated "high expectations" clients providing uniquely tailored technical and client support solutions. Answered and documented an average of 50+ inquiry daily phone calls.
BUSINESS ETCETERA INSTITUTE OF TECHNOLOGY, Miami, FL 1998 – 1999
Vocational trade school
Administrative Assistant – Researched and located government funded programs. Verified income of prospective students. Accounts payable and
receivable, distributed payroll; answered phones, filed, scheduled appointments and coordinated work schedules.
RICE & ROBINSON, P.A., Miami, FL 1996 – 1998
Bankruptcy and civil trial litigation law firm
Jr. Secretary & Administrative Assistant – Filed pleadings and documents with court. Maintained litigation files. Coordinated attorneys' schedules. Calendared court appointments. Answered phones, distributed mail and assisted with general office services.
Course work toward Associate in Arts and Business Administration at Miami-Dade College, Miami, FL.
Proficient with Omnovia, Sitecore, Camtasia, Visio, DocuSign, SnagIt, Great Plains, TradeStation and Microsoft Office Suite programs, including Power Point, Excel, Word and Outlook.
MeetingPlanner International (MPI)